Hawai'i conservation alliance

Doug Mckenzie-Mohr, PH.D.

Environmental Psychologist and Founder of Community-based Social Marketing

For over two decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books, “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing,” has been recommended by Time Magazine and become requisite reading for those who deliver programs to promote sustainable behavior. More than 60,000 program managers have attended workshops on community-based social marketing that Dr. McKenzie-Mohr has delivered internationally.

Dr. McKenzie-Mohr has worked internationally with a diverse array of governmental and non-governmental agencies, assisting them in identifying the barriers to behavior change and in developing and evaluating community-based social marketing initiatives to overcome these barriers. He has served as an advisor for Canada’s public education efforts on climate change, as the coordinator of the international organization, “Holis: The Society for a Sustainable Future,” and as a member of Canada’s National Round Table on the Environment and the Economy. His work has been featured in the New York Times and he has been awarded the Canadian Psychological Association’s “Psychologists for Social Responsibility Research and Social Action Award,” and the “Society for the Psychological Study of Social Issues Public Advocacy Fellowship.” He is a former Professor of Psychology at St. Thomas University in New Brunswick, Canada where he co-coordinated the Environment and Society program.

Community Based Social Marketing(CBSM) Introductory Workshop

(Pre-Conference)

Dr. Doug Mckenzie-Mohr July 15th 9am-4:30pm

This one-day workshop introduces com­munity-based social marketing and illustrates how it is being applied throughout the world to foster sustainable behavior. Participants will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers & benefits, developing strategies, con­ducting a pilot, and broad scale implementation) and will be exposed to numerous case studies showcasing its use. Lunch will be provided. Training will be in Room 301AB at the Hawaii Convention Center.

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